The WSW Blog

Building on a Theme

Posted by: David Taylor

Halo Headband UK WebsiteMany of our websites are built on WordPress themes. For someone without experience, using a theme, you can build and style a blog or website without touching any code. For us at West Sussex Websites, using a theme gives us a great head start and we can take the best features of that theme and add customisations so that it can meet all the requirements of our customers, giving them a bespoke website whilst keeping costs down.

There is a huge variety of themes available, from those provided with WordPress when it is downloaded (the twenty ten and twenty eleven themes), to free themes that you can find on the wordpress.org extend section to premium themes. We have used themes from all three sources, but generally the premium themes are our preference, especially those developed with a so-called framework. There are many themes available and perhaps the biggest problem due to being so spoilt for choice, is selecting the one you would like to use and that’s where the framework themes come into their own. These framework based themes have a backend / approach / development strategy that is common across the whole range of themes provided by the supplier. The framework provides us with the hooks and ways to customise the themes, yet allowing use to keep the parent theme and the framework up to date. From a single framework we can make a whole variety of designs.

Speaking of parent themes, we always create ‘child’ themes for our clients. This means that we don’t actually change any of the code in the parent theme and make all customisation by adding or subtract functions in the child theme. Again this means that we can maintain and keep the parent theme up to date and easily include new functionalities.

As an example, we have recently completed a website for Halo Headband UK. This was based on the brand new Woocommerce plugin and Woostore theme. Being a new theme and plugin, there have been issues, but the developers (Woothemes) have been amazingly responsive whenever issues have been found and they have been made available as patches within a couple of days of reporting them. This way we haven’t had to fix the problems and have been able to concentrate on the design and additional functionality in the child theme.

The client is now very satisfied with their website and the service we have been able to offer in being able to fix issues and make improvements quickly and easily.

 

Facebook Landing Pages

Posted by: David Taylor
Filed under: Social Media

The Spiritual Adventure Landing PageWith the huge popularity and usage of Facebook, Facebook pages are currently one of the hottest and most cost effective ways to add to market your business. Most companies have already realized this and have set up their own pages and are posting regularly to them. But there is more that they can do.! Since first impressions now mean everything, many have created a ‘welcome’ type landing page which is designed to convert visitors who have either stumbled across the page or found it because one of their friends have liked it, into fans.

In additional, there are the following benefits:

  1. A great looking landing page will get visitors wanting to find out more about your business.
  2. You can provide Facebook users with more information and they will be more likely to LIKE your page.
  3. You can use the landing page to injecting a Call to Action and as well as liking your page, seek more information. You can also direct the visitor to your website or even sign up for a newletter or ebbok.
  4. With the functionality within Facebook pages you can create a mini website within Facebook.

Take a look at our portfolio for some examples of the landing pages that we have created and if you require more information, please contact us.

A Simple Model To Start To Make Social Media Work For Your Business

Posted by: David Taylor
Filed under: Social Media

The Social Media TriangleTo many businesses starting out to try to make social media work for them, there is a confusing plethora of sites and things that they can do and set up. There is also plenty of good advise on what you should do: listen, have conversations, being helpful, being human and authentic and involving people and shouldn’t do: broadcast marketing messages. But where do you begin.?

Here’s my take on an approach and a strategy and model that you may consider using to get started.

  • Your website is where you want people to come and as an end result you obtain business from the Internet.
  • Your blog is where you publish yourself and your expertise and knowledge; where you want your reader to be educated, entertained or at least interested.
  • Your Twitter profile is where you let people know about your blogs, events and achievements and communicate and interact with others.

Think of it as a triangle, with each corner linked both via the web and via various interactions. For example: you write a blog, you announce the blog through twitter, someone finds your tweet in a search in TweetDeck, they may look at your twitter profile or read your blog, they may even comment on your blog or retweet it. At each point they may go to your website to find out more and so on…

One of the advantages of these tools is that you can do a lot to give your twitter profile and blog the same look as your website and even make your blog URL appear as part of your website. This allows you to maintain the consistency of your branding and image and build upon it.

This triangle model is certainly not the be all and end all, but you may find that it is a good start and a way into the world of the social web. As you use this and other social media, you’ll find that not only will you engage with potential customers, but also add caffeine to your search engine optimisation since Google and the like are now putting more emphasis on the social networks.

Text Resizer is Now Available in Opnes Websites

Posted by: David Taylor

For those clients for whom it’s important to make their websites more accessible, they can now add a text resizer.

Simple to use, visitors will see three options on the top right of the page:

A+ which increases the font size
A- which decreases the fonr size
A +/- which resets the font back to the original size.